Revolutionizing Packaging: Raimaijon Pasteurized Sugarcane Juice

Prompt Design and Cordesign's Innovative Approach to Packaging Design

The design of Raimaijon Pasteurized Sugarcane Juice's packaging is a testament to the creative prowess of Prompt Design and Cordesign. The inspiration for this design came from the desire to simulate the look, feel, and texture of the sugarcane flavor contained inside. The bottle's shape and size have been designed to allow for a snap fit and stack on top of one another, creating a distinctive look on the shelf and easy recognition for customers.

This unique packaging design is the result of a collaboration between the two design studios to create a new packaging for the Thai Sugarcane Industry. The literalist graphic design aims to give sugarcane lovers a whole new experience. The bottle, made of polypropylene plastic and gravure printing on shrink film, measures 14.5 x 4.8 cm.

The design process was not without its challenges. The snap between the cap and the bottom of the bottle was particularly difficult to specify due to the thermal expansion and contraction of plastics. However, the design team, led by Creative Director Somchana Kangwarnjit and 3D Structure Warin Thanathawee, overcame these hurdles and successfully brought the design to life.

The innovative packaging design was well-received by customers, with the Raimaijon sugarcane juice selling out within a week of its launch. Customer feedback reflected their surprise and impressions of the design's natural look. The design's success was further validated when it was awarded Silver in the A' Packaging Design Award in 2019, a prestigious accolade given to designs that showcase outstanding expertise and innovation.

The design of Raimaijon Pasteurized Sugarcane Juice's packaging is a brilliant example of how innovative design can transform a product's appeal. It demonstrates how design can go beyond aesthetics and functionality to create a unique user experience. The success of this design is a testament to the creative vision and technical expertise of Prompt Design and Cordesign.

The copyright of this design belongs to Raimaijon, as of 2018. The images used in this article are credited to Designer Prompt Design, from their Healthy Food Healthy Life series, 2018.